Selling Highland Grove

With 18 years in new construction sales, ICON Realty Group is known for their expertise, reliability, and unwavering commitment to excellence. ICON's extensive experience has been honed through active involvement in numerous revitalization endeavors across the vibrant landscape of Richmond, including notable projects in Blackwell, Fulton, Church Hill, Randolph West, Carver, and North Side.

New Construction Sales

We utilize an on-site store front sales center to create an engaging buyer experience, utilizing professionally staged model homes to showcase various floor plans and options.

All members of the dedicated new construction team receive specialized new-construction training to provide exceptional customer service and effectively communicate the benefits of the subdivision to potential buyers.

  • 2 Lead Agents

  • 2 full-time Site Agents

  • 2 support agents

Branding & Collateral

We will create a compelling brand identity for the subdivision, including logo, tagline, and vibrant visual assets, to convey its unique value proposition and to create brand uniformity and reinforce pride of ownership in every step of the process.

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Digital Presence

We will develop a professional website showcasing the subdivision's features, floor plans, amenities, pricing, and contact information. We will also implement a robust social media strategy across platforms like Facebook, Instagram, and LinkedIn to engage with potential buyers and build a community.

  • VIP registration to secure presales

  • SEO to improve online visibility and drive organic traffic to the website

  • QR codes to direct buyers to the website and real-time information

  • Buyer registration and lead tracking with immediate agent notification

  • Property descriptions, photos and floor plans

  • Updated site plan with available properties

  • Appointment requests

  • Partner links

Marketing

We partner with specialist marketing and design professionals to ensure the highest standard of quality in all marketing, communications and design which allows us to control all marketing efforts for a cohesive strategy across all media and activities.

Market Research and Analysis

  • Conduct thorough market research to understand the local real estate market, including demographics, buyer preferences, competition, and pricing trends.

  • Analyze the demand for various types of homes, amenities, and neighborhood features within the target area.

  • Identify the unique features and advantages of the subdivision, such as location, amenities, home designs, sustainability features, etc., to differentiate it from competitors and develop a Unique Selling Proposition (USP)

Advertising and Promotion

  • Advertise online through promoted posts on social media, and pay per click (PPC) campaigns to boost search engine results.

  • Design and distribute brochures, flyers, and other print materials highlighting the subdivision's key selling points.

  • Advertise in local newspapers, magazines, and real estate publications to reach a broader audience.

  • Partner with local real estate agents and agencies to promote the subdivision to their client base.

Lead Generation and Nurturing

  • Implement lead generation strategies, such as online advertising, email marketing campaigns, and lead magnets, to capture contact information from interested prospects.

  • Develop a lead nurturing program to maintain regular communication with leads through personalized emails, newsletters, and follow-up calls.

Customer Referral Program

  • Incentivize current homeowners to refer friends and family members to the subdivision through a referral program offering rewards or discounts on future purchases.

Public Relations & Community Engagement

  • Develop relationships with local media outlets to secure press coverage and feature stories about the subdivision.

  • Organize community events, open houses, and launch parties to generate buzz and attract potential buyers.

  • Engage with the local community through sponsorships, charity events, and involvement in neighborhood associations to establish a positive reputation and build trust.

Monitor and Measure Results

  • Utilize analytics tools to track website traffic, leads generated, conversion rates, and other key performance indicators (KPIs) to assess the effectiveness of the marketing efforts and make data-driven decisions for optimization.

  • Gather feedback from buyers and prospects throughout the sales process to identify areas for improvement and refine marketing strategies accordingly.